Stephanie Startz on Kleenex, in brandchannel:
The eponymous tissue manufacturer has recently launched a new web property, asking visitors to “Get Mommed.” (Hey! Stop verbing my mother, would ya?) The website features eight mothers ripe for the picking, as cold season (and swine flu) sweeps the nation, each mother a bigger stereotype than the last…
You’re all skin and bones! Phyllis is obviously the right mother for you. She’s here to offer some TLC, cook her famed pot roast and smother you. You’ll be back to good health in time for Saturday services.
More interested in a feisty mom? Okay, try Lisa. Everything about her is sassy! A sassy African-American woman? Unheard of. Are you from a big family? Well, say “Hola” to Ana Maria. You can’t miss her, she’s festively attired in a vibrant outfit.
No Italian moms, eh? Yeah, I am upset at this!
Ok, not really.
