In various places recently, I’ve been saying that models of business built around display advertising online are best considered as doomed propositions. They are a false god to some, a well to run dry for others.
I feel like I’m not convincing anyone.
Doesn’t matter though, because here’s all the proof you need that online ads don’t work.
I keep throwing around words like “value”, “consistency”, “reliability”, “integrity”, “stability”, “community”, and “reputation”. The echo I hear back is “valuation”, “subscriber growth”, “branding”, “popular”, and “monetization”. Something tells me we’re in for a lot of sad songs in the next couple of years. Back up all those cloud documents and photos!
- artyucko said: Time Warner will find its way to our collective asshole one way or another.
- conky said: Don’t worry: eventually advertising will get intrusive enough (both in user experience and in terms of how much data advertisers get about your activity) that it will become profitable. Well, until everyone joins in and the bottom falls out.
- theblueprint likes this
- brianvan posted this