Did you not listen when I said that you are at the mercy of the advertisers in a lot of bad ways? Here is a sample attention map of what a major website layout looks like in 2009. This is everything that a user sees when they first load the page. The areas shaded in red get the most immediate, direct attention; yellow is next; blue is last. It’s like going to the supermarket for milk and only milk… is it any surprise to you that DAIRY IS ALWAYS FARTHEST FROM THE ENTRANCE? Supermarkets are designed like that for a reason! And it’s not because of anything relating to customer efficiency!
Something to think about when you spend all those hours working on an essay for a big commercial ad-supported website, trying to make it look good. Your essay is the last thing that they see after a barrage of high-profit media, because the act of your audience reading your essay is the event that earns your publisher the least amount of money.