This whole story is the most insidious “neg” ever committed to the public record.
Editor: So what’s on deck for today?
Reporter: There’s a study about women on the pill and their mate-seeking tendencies.
Editor: O RLY? And it concludes?
Reporter: Well, it seems that use of the pill smooths out hormones.
Editor: IT’S SCIENCE!
Reporter: Bitches love science.
Editor: So, let me get this straight… [adjusts crotch]… this says that if they’re not on the pill, they’re crazy, right?
Reporter: It doesn’t say that at all.
Editor: But the study says that, if they take the pill, they want “boring” normal men, but if they don’t take it, they might be more attracted to the muscular, manly type.
Reporter: Well, yes.
Editor: Well, that’s crazy.
Reporter: How so?
Editor: Do women know why they even want a strong man?
Reporter: Well, I’m guessing it’s a superficial thing.
Editor: Right. So, they’re crazy.
Reporter: Well, it’s irrational, for sure.
Editor: I’m not going to get any pageviews using the word “irrational”, you know.
Reporter: I suppose you’re correct on that.
Editor: Write it up using the most hoary examples and condescending language you can think of. Anything that puts our readers off-balance so that they come back more desperate for approval. I’ve got some Proactiv inventory to run alongside it… we’ll juice up those numbers and get a better rate from them in November. Good boy.
Reporter: I’m on it.